Digital Marketing

What Is an Email Ramp? An email ramp (or warm up) is a common deliverability best practice that involves sending to a small segment of your most engaged users and then gradually increasing the volume with each subsequent send. Whether you are adding a dedicated IP or switching to a new dedicated IP, we highly […]

Hey there! Looking to boost your business? Let me tell you about the incredible benefits of email marketing. This cost-effective and profitable form of digital marketing allows you to directly reach a targeted group of people who are already interested in your products or services. With an average return on investment of $36 per dollar

Digital marketing has revolutionized the way businesses promote their products and services in today’s digital age. As an expert in the field, I’m here to guide you through the ins and outs of this powerful marketing strategy. In simple terms, digital marketing encompasses all forms of marketing conducted on electronic devices like computers, smartphones, and

Is email marketing dead? Are you wondering if email marketing is still effective in today’s digital landscape? Well, let me tell you, it’s far from dead! Despite some marketers claiming its demise, email marketing continues to thrive and deliver impressive results. With over 5.5 billion email accounts worldwide, it’s clear that email is still a

Email marketing is a powerful and cost-effective strategy that businesses use to build customer relationships, increase brand awareness, and drive sales. As an expert in writing engaging blog posts, I’m here to guide you through the basics of email marketing and help you harness its potential. With email marketing, you can create personalized and relevant

The domain and ip reputation builds up with each email, and just like in real life, one little slip can ruin years of hard work. Imagine a T-shirt manufacturer who just set up an email campaign — their initial reputation was neutral. After a few mailings, it becomes positive, but at one point it crashes.

As an experienced content creator and SEO expert, I understand the importance of a comprehensive technical SEO audit for optimizing your website. In today’s digital landscape, it’s crucial to ensure that search engines can crawl, index, and rank your pages effectively. By conducting a thorough audit, you can identify and fix any issues that may

Search Engine Optimization (SEO) is a critical component of any successful online presence. While content and backlinks play crucial roles, technical SEO forms the backbone of your website’s performance in search engine rankings. A Technical SEO Audit is a comprehensive evaluation of the technical aspects of your website that can impact its visibility in search

Your welcome email – or a series of welcome emails—can help your brand make a solid first impression with new subscribers. A “good” first impression in the email world involves introducing new subscribers to your brand’s mission, values, products, services, and overall message. Ultimately, the goal of your welcome series is to nurture the newest members

Without email automation and email flow, your marketing team misses major opportunities to nurture and engage your target audience and contacts. What’s better than reaching customers where they are? Reaching them where they are, at the right time. Add personalization to this mix and you’ll find nothing more effective for building great relationships with customers.