Transactional email are one of the key touch points for anyone using your products or services. Welcome emails provide an opportunity to make a good first impression; notification emails can help folks stay on top of their work; password reset confirmation and update messages give customers peace of mind. Transactional email – Best practices and […]

Email deliverability is a huge issue for businesses that rely on email communications to reach their customers. While there is no one-size-fits-all formula for a perfect campaign, certain elements and strategies can significantly increase the chances of success. Here are some key aspects that many marketers aspire to achieve in their dream campaigns. What have

Email deliverability is crucial for the majority of businesses regardless of their size and sphere of functioning. The journey of an email to an inbox is not at all that easy as it may seem. As soon as you hit the “send” button, you’d expect your emails to arrive at your customers’ inboxes and provide

Every email marketer dreams is creating a highly successful and impactful email marketing campaign that generates substantial results. While there is no one-size-fits-all formula for a perfect email campaign, certain elements and strategies can significantly increase the chances of success. Here are some key aspects that many marketers aspire to achieve in their dream campaigns:

So, You hit a Spam folder… It’s every email sender’s nightmare: your emails end up in the spam folder, not your inbox. But why do emails end up as spam? In this guide, we’ll take a look at the most common reasons legitimate email can end up as spam, and give you the tips you

Why is it important to have an email feedback loop? An email feedback loop can help you improve your deliverability. With regular feedback reports, you can remove ‘complaining’ subscribers from your mailing list and avoid future spam complaints. (Email list hygiene) Transactional emails may also result in spam complaints if the recipients don’t want to

Do you know the most recent email marketing statistics? Everyone is aware of the significant return on investment (ROI) email marketing has compared to other channels, but with limited resources, you want to be sure you’re spending your time and money on the correct marketing strategies. Knowing these email marketing statistic may help you. One

SPF record in 4 easy steps After reading this article you will be able to create your own SPF record (txt), assuming that you are familiar with DNS and DNS TXT records. Authorize email senders with SPF The Sender Policy Framework (SPF) is an email authentication technique that is used against email spoofing. Setting up an SPF