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Your welcome email – or a series of welcome emails—can help your brand make a solid first impression with new subscribers. A “good” first impression in the email world involves introducing new subscribers to your brand’s mission, values, products, services, and overall message. Ultimately, the goal of your welcome series is to nurture the newest members […]

Without email automation and email flow, your marketing team misses major opportunities to nurture and engage your target audience and contacts. What’s better than reaching customers where they are? Reaching them where they are, at the right time. Add personalization to this mix and you’ll find nothing more effective for building great relationships with customers.

If your images aren’t optimized, your email has the potential to look unprofessional and lead to poor campaign results. Heavy images may not download at all, or significantly slow down overall email load time. You don’t know where your customers will be when they open your message: they may be experiencing a poor connection while

What Is Brand Awareness? Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally, consumers’ awareness of the brand may include positive perceptions of the qualities that distinguish the product from its competition. Creating brand awareness is a key step in promoting a new product or

What is a Honeypot Email Trap? A honeypot email trap is a fictitious email address set up by email service providers (ESPs), internet service providers (ISPs), or anti-spam organizations to catch and identify senders of unsolicited or spam emails. These email addresses are hidden from the general public and are not used for any legitimate

Local SEO is essential for businesses that serve a specific geographic area, such as local stores, restaurants, service providers, and professional practices. Here are some key reasons why local SEO is important: Targeted Reach: Local SEO helps businesses connect with their target audience more effectively. When people search for products or services in a specific

Despite being the largest US companies by revenue, only 23% of companies in the Fortune 500 have some form of DMARC policy, according to a Global DMARC Adoption Report. Non-profit organizations are largely failing to adopt DMARC, with 91.4% having no policy in place. You can find some stats here DMARC Analysis (Domain-based Message Authentication, Reporting,

Why Email Open Rates are Becoming Untraceable In this post we will speak about email open rates and why is decreasing. Navigating Apple’s changes to privacy controls, which are (further) killing the accuracy of your open rates.  Email open rates have historically been one of the most closely monitored benchmarks in email performance. Some of the most common questions we get from

Do you know every source of email for your domain? Are spammers trying to spoof your email domain for hacking or fraud opportunities? Are you complying with the best email practices to ensure inbox delivery? These are the questions that DMARC answers, giving you full control of email delivery for your company’s domain. Email authentication has been extremely

Creating a digital presence as part of digital marketing strategy is the easiest way to increase the availability of your business to your customers. Digital Marketing – What is Digital Presence? Digital Presence as a part of your digital marketing strategy in simple terms, is ‘to show your business online’. Digital Presence matters whenever any